IN PARTNERSHIP WITH SAINT LAURENT, THE FORMER RESIDENCE OF THE FRENCH SINGER-SONGWRITER SERGE GAINSBOURG HAS OPENED ITS DOORS IN PARIS'S 7TH ARRONDISSEMENT.

MAISON GAINSBOURG OFFERS TWO DISTINCT EXPERIENCES: THE ICONIC AND HISTORIC HOUSE WHERE SERGE GAINSBOURG LIVED FOR 22 YEARS, LOCATED AT 5 BIS RUE DE VERNEUIL. SECONDLY, JUST ACROSS THE STREET, A DEDICATED MUSEUM THAT RETRACES THE ARTIST'S LIFE AND CAREER.

THE MUSEUM SHOWCASES A COLLECTION OF ORIGINAL OBJECTS, INCLUDING SERGE GAINSBOURG'S INFAMOUS PINSTRIPED JACKET. FOR THIS SPECIAL OCCASION, THE ICONIC JACKET HAS BEEN REDESIGNED BY SAINT LAURENT UNDER THE CREATIVE DIRECTION OF ANTHONY VACCARELLO AND IS AVAILABLE FOR PURCHASE AT BOTH MAISON GAINSBOURG'S BOUTIQUE AND SAINT LAURENT RIVE DROITE STORES.

ADDITIONALLY, AN EXCLUSIVE SELECTION OF VINTAGE SERGE GAINSBOURG VINYL RECORDS AND BOOKS WILL BE AVAILABLE FOR SALE IN STORES AND ON YSL.COM.

PHOTO. ALEXIS RAIMBAULT, MAISON GAINSBOURG, 2023