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YVES SAINT LAURENT

THE FOUNDER

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      PIERRE BERGÉ INTERVIEWS YVES SAINT LAURENT

      (C) ESTATE JEANLOUP SIEFF

      MUSÉE YVES SAINT LAURENT PARIS

      THE HISTORY

      Image Cassandre logo

      1961

      The house of Saint Laurent is founded by Yves Saint Laurent

      and Pierre Bergé at 30 bis rue Spontini, Paris. Its iconic logo,

      entwining the initials ‘YSL’, is designed by the French graphic Artist

      Adolphe Jean-Marie Mouron, known as Cassandre. Its original form

      is still used as part of the house iconography today.

      1962

      On Monday, January 29 1962, the first collection for the house

      of Saint Laurent is presented, to immediate international acclaim.

      The first piece created by the ateliers is a little black dress.

      1966

      Saint Laurent launches a boutique to sell a unique

      ready-to-wear line, the first ever to be given the same attention

      and creative energy as haute couture. Underscoring both

      the location of its first boutique in the 6th and a source of

      inspiration constantly behind the house

      - the avant-garde Left Bank of Paris - it is first named

      Saint Laurent Rive Gauche. It transforms the fashion industry,

      and invents designer ready-to-wear.

      Héritage > Image Yves

      © Musée Yves Saint Laurent Paris

      1967

      The house of Saint Laurent first collaborates with film,

      designing the wardrobe of Catherine Deveuve for Luis

      Buñuel’s landmark film Belle de Jour, including pieces from

      both haute couture and ready-to-wear collections.

      1968

      Again a first - Saint Laurent launches a ready-to-wear

      collection for men, Saint Laurent Rive Gauche pour Hommes,

      opening a boutique the following year.

      1971

      The House of Saint Laurent presents its Spring/Summer 1971

      haute couture collection, titled ‘Libération’ and inspired by the 1940s.

      Initially causing a scandal, its strong-shouldered silhouette

      sets the template for the 1980s, and becomes a hallmark of the house.

      1974

      The house of Saint Laurent moves to 5 avenue Marceau, Paris,

      where the Musée Yves Saint Laurent now stands.

      1976

      In July, the house of Saint Laurent stages an opulent Fall/Winter

      haute couture show inspired by the costumes of the

      Ballets Russes (1909-1929). It is the first Saint Laurent show

      presented on a raised catwalk, changing the way fashion is perceived

      - opulent and decorative, it approaches fashion as an art form.

      Héritage > Image Runway

      1977

      Drawing inspiration from Asian culture, the house of Saint Laurent

      presents a collection dedicated to China. This coincides with the launch

      of a new perfume titled Opium - the first time a couture collection had

      ever been conceived around a scent. Connecting egalitarian and democratic

      perfume with the magic of haute couture, Saint Laurent perceived

      a new plurality of fashion communication.

      1983

      Yves Saint Laurent and the house of Saint Laurent are subject

      to a retrospective exhibition at the Metropolitan Museum of Art, New York.

      It is the first time a living designer has ever been honored in such a manner.

      Héritage > Image Yves 2

      © Musée Yves Saint Laurent Paris

      1997

      In an exceptional move - indicating his intention for the

      house of Saint Laurent to continue after he himself retired,

      and to cement his creative legacy - Yves Saint Laurent appoints

      the designers Alber Elbaz and Hedi Slimane to head the

      Saint Laurent Rive Gauche womens and mens lines respectively,

      while he continues to design the haute couture.

      1999

      Gucci Group purchases the house of Saint Laurent in December.

      In January 2000, Tom Ford is announced as creative director

      of the Saint Laurent ready-to-wear lines for men and women.

      2002

      In January 2002, Yves Saint Laurent retires from the house

      of Saint Laurent following a spectacular retrospective

      haute couture show at the Centre Pompidou. The haute couture arm

      of the house officially closes in October - Saint Laurent’s legacy

      will continue purely through its ready-to-wear lines.

      2004

      Succeeding Tom Ford, Stefano Pilati is appointed creative director

      of the house of Saint Laurent.

      2012

      Hedi Slimane is appointed creative director of the house.

      The label is rebranded to simply read ‘Saint Laurent’,

      referencing the ready-to-wear logo design and name

      originally conceived in 1966.

      Héritage > HQ Université

      2015

      The house of Saint Laurent moves its creative operation

      to 24 Rue De L'Université on Paris’ Left Bank, an address

      that emphasizes the ties of the house to this inspirational

      arrondissement of the city.

      Héritage > Image Vaccarello

      2016

      Anthony Vaccarello is appointed creative director

      of the house of Saint Laurent.

      Héritage > Image HQ

      2017

      The operations of the house of Saint Laurent move to

      37 rue de Bellechasse, once again on the Left Bank of Paris.

      Héritage > Image Show

      2022

      The house of Saint Laurent presents its Men’s Spring/Summer 2023

      fashion show in Marrakech, the first time the house has staged a show

      in a significant locale that served as both refuge and

      muse to Yves Saint Laurent himself. It is also the first fashion show

      presented by a major European luxury house on the African continent.